In response to a number of queries about the new Momentum Life TV ad, Mabu Vinyl has released an official press release (um, this is it…) to confirm that the ad was in fact shot inside Mabu Vinyl.
The television campaign, conceptualised by Draft FCB Cape Town, is the first in a series of the “Its easy to make the perfect choice with Momentum”, and takes place in a retro, packed-to-the-roof record store.
The shopper knows exactly what he wants while the shop owner/expert helps guide him to make his perfect choice.
We like to think that they chose Mabu because that is exactly the kind of service we offer on a regular basis, but we actually suspect it was because they liked Mabu’s “retro-on-acid’ sensitively arranged interior décor (see pics below).
And, a small point, but shouldn’t “Lawdy Miss Clawdy” be pronounced to sound like “Lordy’ and not “loudy”?